“F2P games are increasingly popular with gamers who have been introduced to digital games over the past few years via the rapid growth of social and mobile platforms,” said Paul Thelen, the founder and chief executive officer of Big Fish. The first free-to-play game is Big Fish Casino, one of the top 10 grossing games on the iPhone and iPad, year-to-date. But the change should have a big impact as Big Fish Games has 14 million monthly visitors to its games, which are offered in 10 languages and 150 countries. Seattle-based Big Fish Games is a big contender in casual downloadable games, but to date it has been charging money upfront for many of the games in its catalog of 3,000 titles.īig Fish is very late to the free-to-play party. The free-to-play title - which lets users play for free and pay real money for virtual items - can be played in a browser or downloaded to a PC or Mac.
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